Above is a dummy copy of the cover of a book of b&w photographs I’m intending to publish. The tentative title of the book is Car Sick. The book’s premise is simple: it will contain photographs I’ve either 1) taken from my car, or 2) got out of the car to take i.e. it’s a view from the car. Specifically, it’s a view of America from the car.
While containing an introduction written by a third party, it will be minimal. There will be minimal text throughout, as I find photo books that tackle and pin their subjects via forced explanation to be of minimal interest. The photos will be sequenced and presented in a manner that suggests a narrative, with appropriate design and production to allow the message to be accessible to the viewer…but you’ll have to work too. My intent is to engage the viewer visually, emotionally and intellectually with a mixture of beauty, banality, sentiment, and formal abstraction.
- The book will be +/- 140 pages with +/- 80 photographs.
- Trim size will be 10 inches (width) x 8 inches (height, spine)
- Photo printing: 4-color on 80# matte Titan white, 510 PPI.
- Pages: 10 pt C1S/heavy white stock (120gms) with matte layflat lamination, bleeds, prints one side only.
- Cover: Hardcover linen with jacket
- Spine width: 0.2901 inches
- Binding: PUR perfect section sown bind.
I’m not thinking of the work as a ‘book of photos;’ rather the book, the physical, three-dimensional object, is the work. Physical quality – how the book itself appears and feels – will be of paramount importance. This won’t be a POD (“print on demand”) or standardized ‘Blurb’ book; the type of book cannot be arbitrarily chosen and then the content stuck into it. The book will be a thoroughly considered production – content (editing and sequence), the mise-en-page, choice of paper stock, reproduction quality, text, typeface, binding and jacket design all considered in how such choices interact to produce the finished work.
After much back and forth, I’ve decided to self-publish i.e. I’m not going to hire a book agent to solicit a Publisher and jump through their editorial hoops for a limited production run when the internet offers me considerable resources as a self-publisher.
It will be produced by Bookmobile Printing in Minneapolis, which produces fine-art books for museums and galleries among others. I chose them for the following reasons: First, books are their only business. They are artists immersed in the world of books, and every single step of the process (with the exception of the manufacturing of the metal dies for foil stamping and larger hardcover runs) is done in house. As such, they are able to carefully oversee each element of book production and constantly maintain the highest quality standards.
Defining the audience for a photo book is incredibly important when soliciting potential publishers. In fact, it may be the most important factor. I’ve got a built-in potential audience for the work, a function of cranking out this blog for 6 years. As such, self-publishing makes sense. Most aspiring photographers make the mistake of assuming their potential audience much larger than it in fact is. In truth, small fine-art publishers often print runs of 500 copies or less, with recognized masters selling, at best, 3000 copies. This is especially true of idiosyncratic subject matter like photos out of car windows.
Who is the book’s audience? You. Readers of Leicaphilia.
Give me this much: I’ve written over 400 posts for you, some of it marginally thought-provoking, all of it ad-free. I’ve never begged for your money. I’ve deliberately chosen not to monetize this website so as not to insult your intelligence or to guilt-trip you into a “donation.” That’s tacky and demeaning, both of me and you; we’re better than that. I write Leicaphilia as a labor of love. No remuneration needed or required. And I’m grateful for the readership I have.
So, my question is this: Let’s assume I do enough of a print run to justify selling individual copies for $30 US. Hell, I’ll probably lose money at that price, but that’s OK. Add $5 US shipping within the US, $15 US shipping to Europe/Asia. How many of you would buy Car Sick?