Would You Buy an $8000 Camera That “Glows in the Dark” from the Guy on the Right?
As the renowned fashion designer explains: “For me, Leica embodies the pursuit of perfection in an object with the lifelong mission of fulfilling its function. That’s why I love Leica.”
Leica has just announced a new Monochrom, designed by a “fashion designer.” Yup. The Leica M Monochrom special “Stealth Edition” is designed by Marcus Wainwright, founder and owner of “rag & bone”, a hipster joint in Chicago featuring “wildly flattering jeans, flowy [sic] dresses, cult-status booties, and general urban, monochromatic vibe” with “the simplicity of the ’90s played into some of the collection’s more delicate pieces like the slip dresses and lace separates and the Mary Jane shoes.” According the Wainwright, in addition to the Mary Jane shoes they’ve got “a lot of cool styles, from heavily quilted leather parkas to camel hair overcoats.” Apparently, the guys at Wetzlar feel this qualifies him to design a Leica that “glows in the dark:’
Marcus Wainwright’s design concept is the individual perfection of existing icons. In the case of the M Monochrom “Stealth Edition,” this means taking the discreet unobtrusiveness of the camera to the extreme. A special scratch-resistant, matte paint is used to make the surface finish as black as possible. Accompanying it in matching jet-black, the leather trim of the camera is made from an extremely smooth full-grain cowhide that also offers excellent grip.As a striking visual counterpoint, the most important engravings on the camera and lens are intentionally highlighted with a special fluorescent paint that glows in the dark. This enables faster setting of the aperture or focusing of the lens in low-light situations. The set includes a comfortable black fabric carrying strap, a metal front cap for the lens, and a certificate of authenticity. The edition is strictly limited to only 125 camera sets for the worldwide market, each of which bears a special serial number.The word “Stealth” describes the extremely discreet appearance of the camera, which is essentially characterized by its matte black paint finish, black leather trim, and the omission of color for all “unnecessary” details.
Marcus Wainwright and Leica – a perfect match.
Wainwright is also a dedicated Leica photographer who shoots with various Leica cameras, often in black and white using his M6.
Make of this what you will.