“The Real is No Longer Real” – Jean Baudrillard
French philosopher Jean Baudrillard (1929-2007) was interested in the essential falsity of the world we as moderns inhabit. Much of what we take for ‘reality’ isn’t the product of our direct experience of people and things but rather comes to us via images mediated by various media – advertising, movies, magazines, the internet. Our reality – what we consider real – is constructed from this image world. The reality we construct via all this imagery Baudrillard calls ‘hyperreality, ’ a composited reality created by other people to influence you for their own ends, whether it be how you should look and dress, what sort of car you should drive, what gadgets you need to live properly.
In Simulacra and Simulation, Baudrillard claimed that in our modern media-saturated society, where we are constantly bombarded by images, all human experience is now essentially a simulation. Our image-based reality is like an infinitely detailed map existing in a one-to-one relationship with the real territory it describes. The problem is that we take these ‘maps’ of reality presented via images as more real than what actually exists. This is what Baudrillard calls “the death of the real”; all that exists for us are simulations of reality, the representations more important than the ‘real thing’. The massed collection of these simulations has resulted in the condition of ‘hyperreality’, where the distinction between the ‘real’ and simulations has collapsed.
One of Baudrillard’s core arguments is that our world is so thoroughly saturated with images that there’s no longer any way to access a ‘real-world’ that might precede this image world. The image world is our ‘real world, a world we can’t escape or opt out of. It’s now literally impossible to conceptualize a ‘reality’ that precedes and stands apart from the image reality. The causal direction between the real and the representation is now reversed; ‘reality’ is an effect of the image, rather than the image springing from a reality prior to and deeper than it. Instead of art imitating life, life now imitates art.
We naively think of reality as being separate from the images that claim to represent it. Documentary photography – and traditional notions of photography in general – have considered the relationship of images to reality as follows: there exists reality, and then images are created that reflect that reality. But is this still true in the digital age, where photographers present bright orange trains running under aqua blue-green moonlit skies? In The Evil Demon of Images (1984) Baudrillard claims that that relationship has now become inverted: now it’s the image that comes first, preceding and creating the very reality it claims to reflect, a reversal of the traditional causal relationship between reality and the image.
If you believe Baudrillard, then it raises all sorts of issues re: photography. First, if our reality is already media created, can we speak in any meaningful sense of photography as being a means of documenting a reality that precedes the photograph, or is the phot then an image of an image world, something doubly removed from an inaccessible objective reality? Is it possible to ‘believe’ a photo accurately represents a prior state of affairs? What does it do for Barthe’s understanding of the referential nature of photography as a medium, its authenticity based upon its indexical reading? It also calls into question your rights and responsibilities as a photographer. Your role as an image-maker becomes really important. Baudrillard would say you’re contributing to the creation of realities. The question then becomes: what is your responsibility in that process?