I expected I wouldn’t like this video, given that I ran across it while visiting figitalrevolution.com, wherein it was reviewed as such:
While watching this video the word Photography did not come to mind…. the words pretentious, obnoxious, stupid and misleading did. Over-the-top promotions like this are nothing but porn for the cult of Leica and make me fear for their survival as a viable tool.
The lie that runs at the heart of this video is offensive: Leica invented “photography”? What kind of revisionist history is that? Many of the images featured here were shot using 4×5 cameras- which came out of the studio LONG before Leica came on the scene.
It’s too bad, because recreating these iconic images from photographic history is an interesting idea. But twisted to their own ends, Leica just ends up tipping their hand: they’re looking desperate.
I watched it and liked it, thinking it was pretty much spot on in addition to being well done.
As for the reviewer: I get it. You don’t like Leica, apparently for some of the same reasons I’m critical of them. However, the claims made in this video – certainly hyperbole from a strictly true/false perspective – are, in my humble opinion, pretty much on point. Love em or hate em, Leica “invented” photography as we know it today. You can argue around the specifics, but the basic claim is correct. Credit where credit due….