For more than 35 years I have been intimately involved in the Leica world, encompassing the history of the company, the analysis of the products and the use of the products, all under the umbrella concept of the Leica World.
I have experienced and discussed in detail with relevant persons in Wetzlar (old), Solms and Wetzlar (again, new) the digital turn and how the company evolved and changed while adopting the digitalization of the photographic process and the changing world of the internet based photography. The most recent event is the evolution from a manufacturing company to a software-based company. While a commercial success, this change of heart has accomplished a, perhaps not intended, impact: the soul of Leica products has been eradicated. A renewed interest in classical products is the result. The SL and Q are currently the hopeful products for the future. The ghosts of Huawei and Panasonic can be seen all over the campus and while the M-system is still being promoted as the true heir of the Leica lineage, it is now sidelined. Once upon a time, Leica followed its own path, guided by gifted and pioneering engineers and keen marketeers. Nowadays its products are as mainstream as every other camera manufacture.
The company has sketched a future and follows a path that I am no longer willing to go.
Next up: Thorsten “von” Overgaard threatens to stop production of Leica inspired Elephant skin leather bags due to “soulless” bokeh of recent Leica optics.
I have great respect for Her Puts and his contribution over the years. Von Overgaard on the other hand… well as they say if you can’t say anything nice about someone it’s better to say nothing.
Well, magic doesn’t last for ever.
China or Japan will perhaps end up buying what the company is today. Old camera styles may be romantic, but that feeling perhaps resides within old heads and hearts, and I guess the bottom line people know the truth better than anyone else. I suspect all camera companies realise it too. Those cellphones…
one can’t expect companies to be successful and sleeping in old myths at the same time. leica can’t afford to listen to any of the old fart thoughts of oohhh so old schoool fanboys.
Move on Leica, don’t listen to the ones that already killed you many times. Old thoughts have no space in new transitional Business.
Meanwhile one can relive the myths privately with old cameras and lenses. there are plenty around.